Looking to buy a new set of golf clubs?
Great! How much are you planning to spend?
But wait... you said you want a "good" set of golf clubs. What constitutes "good"?
You Define the Meaning of "Good"
There are a TON of "good" golf clubs.
Ever hear of "brand perception"? It's a real thing... and it's not always good. Ever hear of these brands?
All of these brands are "good" brands that fly under the radar. I've even played a few, myself!
But would you? Would you even give them a second look if you saw someone using them?
That's what "brand perception" is, and it prevents many quality golf brands from being seen as "good" brands.
If brand name isn't an indicator of what's "good", what else could we use to define it?
Is Price an Indication of What's "Good"?
Let's say you walk into your local Big Box Golf Store. People are bustling about, playing with putters on the practice green. Associates are meandering about, waiting for break time (I kid!).
You find yourself drawn to the club sets. Shiny and shimmering, they all say "Pick Me!" like a puppy at the local pet store.
But which one do you choose?
There are many that base their decision on price. They don't realize that there are many factors in what goes into making a golf club- and much of it isn't in material costs or labor.
But that $1000 set of irons catches your eye. It's about $200 more than the next-highest set. Sure, you can get the "hit these the best" 'fitting', but they're just so shiny!
You're buying it "as-is"
Let's juxtapose this already built set at $1000 to a set I could build you, if I were like some of my compatriots.
- Cost of heads ($9.99ea, set of 8): $79.92
- Shafts ($36.95ea, set of 8): $295.60
- Grips ($5.99ea, set of 8): $47.92
Without telling you the process, I'd charge you $1,270 and change for this set of irons- and you'd likely have never heard of the head brand before. Would you be OK with that?
What if I guaranteed their playability, and had fitted them to you? How about a 30-day money-back guarantee? Would it be palatable then?
But what if I did it the way I normally do? The cost to you would be different. All the components are the same; they're still fitted and guaranteed. However, you'd only pay just shy of $704.
Which process sounds better to you: the "as-is" $1000 set of known brands, the almost $1300 set of custom-fit unknown brands, or the $700ish set of custom-fit unknown brands?
You Want to Know How Much to Spend for "Good" Golf Clubs?
The choice is completely yours. I have my opinions on it, which you can read here.
The TL;DR version? Ask yourself these three questions:
Do you like them? You have to at least feel neutral about them, otherwise, you won't want to hit them.
Can you afford them? If yes, great! If not, either find a less-expensive model, or save up the money (buying used, or "new to you", isn't a bad option, either).
Will you get fitted for them? I really, truly hope you say "yes" to this one. Otherwise, you risk buyer's remorse on any new purchase.
What Say You?
How do you go about buying golf clubs?
Would you be keen to try an unknown brand, if they were tailored to you and had a guarantee?