June 15

Is there a best brand of golf clubs?

Golf Club Fitting


Is there such a thing as a best brand of golf club?

I get it on Quora, people wanting to know.  Is there a "best" brand of golf clubs?  I mean, we could talk about sales numbers and how that might make one club considered tops.  We could talk about Tour usage- but certain companies rig that game. 

Regardless, there's a definitive answer: 


an unknown brand, but is it one of the best?

Think about it a second: if there really was a "best" brand of golf club, one that

  • always gave you max distance
  • made you hit every fairway
  • allowed you to hit every green
  • made every putt for you

Wouldn't the pros be playing them?

I mean, these guys and gals are playing for a ton of money.  If they had something that guaranteed them the lowest possible score... wouldn't they all be using them?

Golf clubs are static.

Take a look at your smartphone.  What do you know about it?

  • What's the operating system?
  • How many gigs of RAM does it have?
  • How many cameras does it have, and what's the resolution?

You see, a smartphone is a dynamic commodity.  They're always changing.

As of this writing, I have an LG V20.  It was a "flagship" phone that came out in 2016.  It has been stuck on Android's "Nougat" (7.0) OS since I got it.  They're currently rolling out "Pie" (9.0).  My phone is considered old...

My phone also has 4 GB of RAM, where models are coming out with 6 GB now.  The camera's pretty good (many of the pictures you see on the site are from the V20), but newer models are even better.

I call smartphones "dynamic" because they do change year after year.  If you're like me and bought your last phone in 2016-2017, chances are today you're going to get one that's better.  

Golf clubs aren't like that.  They're static commodities because they don't change that much.  Most of the stuff you see in the ads is hype.

That's not to say golf clubs don't change, but it doesn't mean they instantly become "the best"

Golf clubs do, on occasion, change.  But designers are hamstrung by what they can do.  If they go with a radical shape they risk putting customers off.

They've tried it before, with funky shapes like Nike's square driver.  

Irons have it just as bad: 

  • Super-thick soles and toplines,
  • lots of offset,
  • extra-long blade lengths 

all have proven to turn golfers off.

The rest of the stuff?  Thin titanium crowns were the rage, replaced with thin carbon-fiber versions.  What's thinner and lighter- yet at least as strong- than carbon fiber?

There is one thing, according to Car and Driver- carbon nanotubes.   That's been tried in golf shafts; it's used to help fill in micro gaps in normal carbon fiber, according to AZONANO.com.  

But they're not wide-spread, and with golf shafts already going over the $300 mark, would golfers be willing to pay even more just for a golf shaft?

Advances in irons

Irons have come a ways, but nothing of real note in the last decade.  

  • shorter hosels
  • longer (but not too long) blade lengths
  • greater use of heavier metals, like tungsten

have all contributed to making irons, even "players"/blades, easier to hit.  But none of this is new.

A newer concept would be the flex-faces.  They're hollow, or have some kind of foam or rubber, between the "chassis" and the face.  Yeah, they have more potential distance, but factor in looks, sound and how you perceive those things.  Oh, and that they have a tendency to cave in...

RELATED: 10 Golf Shafts That Won't Break The Bank!

What makes a golf club "the best"?

The bad thing is, there's no definitive answer.

What works for you might not work for me.  What you need to do is get a custom fitting.

As I said, golf clubs are static.  If you have a lot of money to spend, get whatever you want.  If you don't, there are affordable options (just ask me!) and the used market.

But to get the most out of them, to make sure you have your personal best golf clubs, you gotta get them fitted to your swing and body type.

About the author 

Justin Blair

Justin Blair is the founder of Green Lantern Golf. When he isn't bringing his 10+ years of excellent craftsmanship experience to golf club fitting, building, and repair, he's geeking out about Star Wars (he's watched them all about 8,437 times!) and things like the MCU and LOTR, he's drinking mead and craft brews. If you wanna know more, check out my About Page!

You may also like

Swingweight- Why You Should Care

Fix Your Golf Swing With Proprioception

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Check out the Green Lantern Golf Store!

Wishon drivers and irons, Inazone wedges (for lefties!), and more!